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Wöhler Representative conference 2013

Representative conference 2013

The Wöhler Team was especially pleased to welcome friends from all over the world to this year’s representative conference: Agents came not only from Europe but also from Australia, China, Korea, Malaysia, Brazil, Mexico and the USA to Bad Wünnenberg, to take part in the conference held over two days.


The conference was opened on Friday, 28th June with a presentation of new developments made since the Interbrush fair last year. This led to exciting discussions among all present, ending with initial plans for accessing new markets. Following this the company management offered the opportunity of viewing the latest machinery completed and under construction in the production area and of having these explained on site.


A surprise programme was on the afternoon agenda with the focus on networking and entertainment. The start was made with a historical guided tour of the Wewelsburg, the only triangular court castle in Germany. This was followed by a tour through the Alme valley in a covered wagon. A number of small tasks had to be accomplished along the way, like showing one’s accuracy in throwing horseshoes or solving riddles.


Once at the destination, the Noriker horse stud farm Borkenhagen, the motto was keeping a firm hold of the reins, literally! Everyone was given the chance of showing his courage on a Roman chariot drawn by four horses and dressed in traditional costume. Several participants were brave enough to try and get the two stormy stallions under control, naturally with the specialist support of the stud farm owner. An enjoyable evening was then spent in the rustic barn of the stud farm with an excellent buffet, great conversation and of course a beer or two!


Full concentration was again called for on Saturday morning with a further presentation of new product information from Wöhler Brush Tech. Further topics included the implementation of a quality management system and its effects on the work of the agencies, as well as marketing activities and plans for 2013. Also planned is a regular customer newsletter on specific themes (you can subscribe to this at [email protected]).

The atmosphere was festive as representatives were honoured for their long standing service: Claudio Nassau of Interco, Mexico, was awarded the golden certificate for 29 years activity as Wöhler representative. The Italian agency Ditta Longoni was honoured in absence for its 36 years. At the end of the conference all participants agreed that this should be held in the future in regular intervals. This will ensure that our representatives are always able to expertly advise customers with the best of knowledge and very latest information from Wöhler Brush Tech GmbH.



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